From door-to-door collections to a digital donation system
Eight years supporting Fundación Ludovica and transforming its donation, communication and digital management ecosystem.
Context
Fundación Ludovica began working with Pulsart after several previous technology experiences had failed to deliver the expected results. Our relationship started eight years ago with the development and maintenance of its website and gradually evolved into broader technology support, particularly around one of the organization's key fundraising initiatives: the Padrinos Solidarios program.
Problem
Until 2020, a significant part of donor acquisition and payment collection depended on call centers and representatives visiting sponsors in person. The pandemic suddenly made that operating model impossible. Fundación Ludovica needed a way to continue acquiring donors and collecting contributions without depending on face-to-face processes.
What we did
We designed a new digital fundraising flow while keeping the call center as an important part of the relationship with donors. We developed custom software for the Padrinos Solidarios program and progressively introduced WhatsApp, online payments and a digital platform to simplify donor onboarding and recurring contributions. Since then, we have continued evolving the solution and supporting the Foundation's main digital initiatives.
Architecture / solution
We built a digital infrastructure around the fundraising process, connecting donor acquisition, communication, payments and administrative management. The solution preserved the parts of the existing operation that continued to provide value while digitizing its most critical bottleneck: payment collection. The ecosystem also includes the institutional website, donation campaigns and digital support for major fundraising and healthcare-related events.
Design / interfaces
Results
- Eight years of continuous technology support
- Digital transformation of the Padrinos Solidarios fundraising process
- Donation continuity during and after the pandemic
- Replacement of door-to-door collections with digital payments
- Integration of call center, WhatsApp and online payments
- Custom software for donor program management
- Digital support for fundraising campaigns and events
- Continuous management and evolution of the institutional website