From the first online store to a new digital stage
Design, development and digital strategy to bring Bodega Etnia online and support its ecommerce growth since 2021.
Context
Bodega Etnia started working with Pulsart in 2021 with the goal of creating its first website and beginning to sell its products directly online. The project needed to translate the winery's identity into a digital experience while also becoming a real commercial tool.
Problem
The winery did not yet have its own online sales channel. It needed a platform capable of presenting its wines, handling the full purchase process and supporting advertising and search campaigns.
What we did
We designed and developed Bodega Etnia's first website together with a complete ecommerce platform. We implemented product catalogues, individual product pages, shopping cart and the complete online purchase flow. We also supported the platform with SEO and Google Ads campaigns, connecting the institutional presence with a strategy focused on traffic and sales. The original platform remains active today while we work on the next generation of the website.
Architecture / solution
The platform was built around two objectives: communicating Etnia's identity and transforming that experience into a commercial channel. The ecommerce integrates products, cart and online purchasing, while SEO and advertising campaigns bring new users into the ecosystem.
Design / interfaces
Results
- First website and ecommerce platform for the winery
- Direct online wine sales channel
- Manageable product catalogue
- Complete shopping cart and purchase flow
- SEO strategy and optimization
- Google Ads campaigns
- Platform still active several years after launch
- New website generation currently in development